Chedd’s Gourmet Grilled Cheese

* I thought this was a interesting article and a great concept.

Chedd’s Gourmet Grilled Cheese

Since Chedd’s Gourmet Grilled Cheese opened its doors in Denver, Colorado, in 2003, customers have flocked cheddsfrom near and far to the comfort food concept, a phenomenon that, early on, surprised owner Wendy Bruley. “We didn’t expect for it to take off as fast as it did,” Bruley says, recalling her astonishment at the long line that developed on their first day in business.

The idea for the concept came at the kitchen table one afternoon as Bruley and her ex-husband were eating grilled cheese sandwiches. He looked at his sandwich and announced, “I think we could sell these.” Exploring the idea, they emptied their savings and opened the first Chedd’s (named after Wisconsin cheddar heads).

Read the whole story about Chedd’s here.

Source:  QRS Magazine

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